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Digital marketing encompasses online strategies and tactics to promote brands, products, and services through various digital channels.
SEO, or Search Engine Optimization, involves optimizing your website to improve its visibility on search engines, driving organic traffic and enhancing online presence.
SEO can significantly impact sales by increasing visibility, driving targeted traffic, and improving user experience, ultimately leading to higher conversions.
To start your marketing efforts, you typically need a clear understanding of your target audience, defined goals, a budget, and a strategic plan outlining your tactics and channels.
SEO works by optimizing your website’s content and structure to rank higher in search engine results, increasing visibility and driving organic traffic.
To start an SEO campaign, begin with keyword research, optimize your website’s on-page elements, create high-quality content, and build authoritative backlinks to improve rankings and drive organic traffic.